Privacy Policy

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Complete contact forms or inquiry forms on our Site
• Submit a legal financing inquiry
• Request a consultation, demo, or audit
• Communicate with us via email, telephone, or other channels
• Subscribe to newsletters or marketing communications
• Attend events, webinars, or conferences where we are present

The personal information we collect may include, but is not limited to:

• Full name and professional title
• Email address
• Telephone number
• Law firm name and address
• Practice area(s) and bar admission information
• Information related to legal financing requests, including consumer name, date of birth, address, preferred language, attorney and law firm details, case type and details, estimated case values, requested funding amounts, prior funding or lien information, delivery preference for email or text, and intended use of funds
• Any other information you choose to provide in free-text fields

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device and usage patterns, including:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Operating system and device type
• Referring URLs and exit pages
• Pages viewed, links clicked, and time spent on pages
• Date and time of access
• Interaction data such as scroll depth, form interactions, and click patterns

This information is collected through cookies, web beacons, pixels, and similar tracking technologies. For more information, please refer to our Cookie Policy.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (e.g., website traffic and usage data)
• Marketing partners and advertising networks
• Publicly available databases and professional directories
• Referral partners and business associates

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

• To respond to your inquiries and fulfill your requests
• To process legal financing inquiries and facilitate funding decisions
• To provide marketing, technology, consulting, and call center services
• To schedule consultations, demos, and audits
• To communicate with you about your account or our services

3.2 Business Operations

• To analyze and improve our Site, services, and user experience
• To monitor and analyze usage trends, preferences, and activities
• To develop new products, services, features, and functionality
• To maintain the security and integrity of our Site and systems
• To detect, prevent, and address fraud, abuse, or technical issues

3.3 Marketing and Communications

• To send you marketing communications, newsletters, and promotional materials (with your consent or as otherwise permitted by law)
• To personalize your experience and deliver content relevant to your interests
• To administer promotions, surveys, or other Site features

3.4 Legal and Compliance

• To comply with applicable laws, regulations, and legal processes
• To respond to lawful requests from public and governmental authorities
• To enforce our terms of service and other agreements
• To protect our rights, privacy, safety, or property, and that of our users and the public

4. Legal Bases for Processing

Where applicable (including under the General Data Protection Regulation), we process your personal information on the following legal bases:

• Consent: Where you have given us clear consent to process your personal information for a specific purpose
• Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract
• Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject

5. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party vendors, service providers, and contractors who perform services on our behalf, including web hosting, data analytics, email delivery, customer service, and marketing assistance. These service providers are contractually obligated to use your information only as necessary to provide services to us and in accordance with this Privacy Policy.

5.2 Legal Financing Operations

In connection with legal financing services, Lawlify may use consumer, attorney, and case information to evaluate financing requests, prepare and deliver agreements, process disbursements, generate payoff information, and manage funded files. This includes communications sent via email, text, or electronic signature platforms. Lawlify may also retain proof-of-transfer records, executed agreements, and related documentation as part of its file records.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal process, including subpoenas, court orders, or governmental requests. We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your personal information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.

5.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations.

When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process the information; whether we can achieve those purposes through other means; and applicable legal requirements.

For legal financing inquiries, we retain records for a minimum of seven (7) years following the resolution of the case or the expiration of any applicable statute of limitations, whichever is later.

7. Data Security

We implement appropriate technical and organizational security measures designed to protect the confidentiality, integrity, and availability of your personal information. These measures include, but are not limited to:

• Encryption of data in transit using TLS/SSL protocols
• Access controls and authentication mechanisms
• Regular security assessments and vulnerability testing
• Employee training on data protection and security practices
• Incident response procedures for data breaches

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You acknowledge that you provide your personal information at your own risk.

8. Your Rights and Choices

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting the information, and the categories of third parties with whom we share the information.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. If this practice changes, we will provide you with the right to opt out.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

8.2 European Economic Area Residents (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights under the General Data Protection Regulation (GDPR), including:

• Right of Access: The right to obtain confirmation of whether we process your personal data and to access that data.
• Right to Rectification: The right to have inaccurate personal data corrected.
• Right to Erasure: The right to have your personal data deleted in certain circumstances.
• Right to Restriction: The right to restrict the processing of your personal data in certain circumstances.
• Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: The right to object to processing of your personal data for direct marketing purposes or based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time.

8.3 Exercising Your Rights

To exercise any of the rights described above, please contact us at info@lawlify.com or call us at (866) 216-1361. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.

8.4 Marketing Communications

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information as promptly as possible. If you believe that we may have collected information from a child under 18, please contact us immediately at info@lawlify.com.

10. Third-Party Links and Services

Our Site may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to any third-party sites or services. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of every site you visit.

11. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data to the United States and process it there.

Where required by applicable law, we will ensure that appropriate safeguards are in place for such transfers, including standard contractual clauses approved by relevant authorities.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by applicable law, provide you with notice of such changes (e.g., by posting a notice on our Site or sending you a notification). Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Lawlify
Email: info@lawlify.com
Phone: (866) 216-1361

If you are not satisfied with our response, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction.